Two decades split fairly evenly between standalone brand and illustration work, and UX/UI design on complex, content-heavy websites for government, higher education, nonprofit and enterprise clients.
Logos, mascots and brand characters, built as fully scalable vector artwork so they hold up from a business card to a billboard. Concept sketches through to final production-ready files.
Website and web-application design for organisations with a lot of content and a lot of stakeholders - homepage-first design systems, full desktop-to-mobile design suites, and the interaction design to hold it together.
Untangling large, inconsistently structured sites into a manageable system of templates - the unglamorous work that makes a redesign actually usable, not just better-looking.
Design decisions that hold up under WCAG accessibility review and multi-language delivery (including right-to-left layouts) rather than being bolted on after the fact.
Storefronts, landing pages and campaign microsites designed to convert as well as they look - built from a reusable component system so marketing teams can extend them without a designer on every page.
Event displays, stationery, merchandise and apparel design for brands that need their identity to hold up off-screen as well as on it.
Understand the content, the audience and the constraints before a single pixel gets pushed.
The homepage sets the visual language for everything that follows - approved once, applied everywhere.
Desktop and mobile designed in parallel, so nothing gets an afterthought responsive pass.
Clear documentation and assets, so development can build without guessing.