Titan DesignsLEO ROGERS · DESIGN
Titan DesignsLEO ROGERS · DESIGN
Three older, prominent-brand projects grouped together: proposal-stage retail UX, eCommerce concepts and a full identity build.
This one's a grouping rather than a single project: three older pieces of work for genuinely major, recognisable brands, done at different points via Powa Technologies and directly for the client. None of them are recent, but together they show a different register of work - proposal-stage retail thinking, enterprise eCommerce styling, and a full identity build for a fast-growing sponsor brand.
Initial concepts for a redesign of Arsenal's merchandising store, done through Powa Technologies. The brief was to bring the site in line with the club's branded parent site, while working within stringent brand guidelines and the platform's existing eCommerce architecture. Big-club merchandising sites have to balance a lot of stakeholders - brand guidelines, licensing and straightforward retail usability all pulling in different directions - and the proposal concepts focused on keeping the shopping experience simple and responsive-friendly without losing the visual identity the club insisted on.
High-level visual treatments for Electrolux's Parts & Accessories store, built on bespoke layouts within the Powa platform to coincide with a refresh of Electrolux's branding. The brief was a consistent, vibrant and bold theme adhering to Electrolux's latest brand and style guidelines, applied across the responsive platform and the full desktop suite. What started as an exploration of the homepage and product-detail level went further - the concepts ended up covering the full journey through to checkout.
A full rebrand for Rebel Strength Essex, a manufacturer and fabricator of strongman and fitness equipment that's grown to the point of supplying most major UK strongman and fitness competitions, and sponsoring many of the sport's top athletes. With only a faint direction for the brief, I put together a handful of conceptual logos built around the idea of strength while finding a way to reference the equipment itself. The identity that was chosen has since had prominent exposure as a sponsor at Britain's Strongest Man, Europe's Strongest Man and Ultimate Strongest Team.
"We met Leo through Strongman competitions, and his knowledge and understanding of the sport helped with the design process for our logo and business stationery. We are extremely pleased with the service and final designs - we would recommend Titan to anyone that wants to stand out in their field."
Andy Wilby, DirectorRebel Strength
"Leo transforms mundane concepts into beautiful work consistently and reliably."
Jonathon Ende, CEOSeamlessDocs
"I would say, first and foremost, their ability to communicate and support the client is superb. The delivery itself is also excellent, and we're very happy and proud of the website."
Bridgette LehrerBerkeley International Study Program, UC Berkeley