While their timeless British brand was already available through third party sites, Farrell wanted to establish their own online presence via PowaTech and working closely with their internal brand team, we created the bold look for their new eCommerce venture.
The ever present end goal was to let the brand and clothing speak for itself, to be at the forefront of the design so as to let the rich imagery and unique history of the brand sing, while employing the best practices of the eCommerce platform to provide just as rich a customer experience and user journey.
