The Cutting Edge
The website and subsequent app were meant to bring device based purchases to the forefront of eCommerce
PowaTag (a mobile app enabling the user to scan, read and listen to any number of advertisement types and purchase direct from their device), was a project requiring many facets of design - web development, app UI/UX, branding, creative direction and more.

I was tasked with single handedly creating the initial core page designs for the website with an extremely tight deadline to coincide with a fashion launch in France at the time, in tandem with developing the key page designs for the app itself for the developers to base the entire app around. Style, spacing, prominence of key features went through many iterations to ensure a smooth, simplistic yet stylish experience regardless of how any given device was pulling in the scanned content and finalising a purchase.

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